Audience engagement and new media assistance

Case Study: Ohio Museums Association
Social Media Strategy, Audience Development

Working with the executive management team and fellow board members, Jennifer developed and maintains the Ohio Museums Association presence on LinkedIn and Twitter. In addition to expanding OMA’s community outreach, social media engagement and networking is proving to be a valuable benefit to renewing members.


Strategic planning and organizational vision

Case Study: Hancock Historical Museum
Organizational Assessment, Governance Review

As museums look towards the future and prepare to serve a new generation of visitors, many find themselves in need of a new strategic vision for the future, possibly a different staff structure, and often a capital fund raising campaign. When the Hancock Historical Museum encountered these challenges, Jennifer worked with them to review their organizational structure, evaluate employee strengths, assess staffing needs, and make recommendations that would align the museum with museum industry best practices and enable the organization to seek funding for capital improvements and expansion.

Hancock Historical Museum, Findlay, Ohio, 2008.


Exhibit and educational program development

Case Study: Pro Football Hall of Fame
Exhibition Tour Planning, Exhibit Development

Working with museum staff, exhibit contractors, and potential venue sites, Jennifer facilitated the development of the traveling exhibition for the Pro Football Hall of Fame. Consistently focused on audience outcomes, Jennifer coordinated educational program enhancement, venue museum relations, exhibit tour building and logistics.

Pro Football Hall of Fame, Canton, Ohio, 2009. Photo courtesy of Coemgenus.


Exhibit evaluation and visitor assessment

Case Study: USS Midway Museum
Exhibition Evaluation Planning, Survey Development, Data Interpretation

Evaluation is a critical component of any successful project, allowing an organization to continually check-in with its constituents along the way. Jennifer developed an evaluation plan for the USS Midway Museum as part of a larger exhibit development project. From survey design and visitor observation guidelines, to onsite assessment and final data synthesis, a variety of strategies work together to give the Midway Museum an accurate picture of visitor needs, audience expectations, and educational outcomes, which in turn inform the exhibit development process.

USS Midway Museum, San Diego, California, 2010.


Foundation relations and grant support

Case Study: RSVP of Lake County
Federal Grant Research, Writing, & Reporting Support

Information gained through visitor studies and outcome testing ensures clients, foundations, and benefactors that precious financial resources are being spent where they truly make a difference. By supplying clients with valuable data on the impact of programs and exhibits, development teams can strengthen funding requests, grant applications, and annual reports.


Professional Artist Support

Case Study: Charles Herndon
Exhibition Planning & Development, Interpretive Writing

Growing out of a successful collaboration on the Cleveland Museum of Natural History’s Glacial Erratica exhibit in 2005 and 2006, Jennifer is working with artist Charles Herndon on developing a traveling retrospective exhibition of his sculpture and paintings. The exhibition will feature a range of Herndon’s diverse work and is intended to serve as an introduction to the conceptual processes involved in the creation of fine art.

Sculpture by Charles Herndon, 2008.